Over the last 130 years, the term "fair trade" has been adopted by everyone from robber barons to yuppies. As a euphemism for protectionism in the 1880s, the term first came into use among Britain's mercantile lords and America's manufacturing titans, who were anxiously looking to guard their industries from the threat of a globalizing world. By the 1960s, the phrase took on new meaning when global consumer activism was born. Today, fair trade is a branded lifestyle, a set of products sold at Whole Foods and Starbucks that promise moral virtue along with that chocolate bar. As we have discussed Fair trade is a social movement with market-based methodology that aspire to help manufacturer in developing countries create healthier trading environment and promote sustainability. The movement ...more >>encourages the payment of a higher price to producers as well as higher social and environmental standards. It concentrates in specifically on exports from global south nations to global north nations most notably handicrafts, coffee, cocoa, sugar, tea, bananas, honey, cotton, wine, fresh fruit, chocolate, flowers and gold